Trailer Analysis : IT

The trailer begins the distribution company i.e. Warner Bros and New Line Cinema then a close of hands crafting a paper boat. There's a long shot of two children in a dark room, there's a low-key lighting that contrasts with the background, giving off a sinister effect. A non-diegetic piano music is playing however it has a dark undertone foreshadowing a cruel event. Multiple tracking shots of the younger child (Georgie) going outside in the rain storm to test his paper boat on the side-walk. Then there's a disruption when he bangs his head on a barricade that disorients him, causing him to fall near the drain. The older audiences expect what awaits ahead when Georgie lands near the drain since this is an adaption of 1990 miniseries of IT. Medium shot of Georgie's boat going down the sewer then a close up shot of him peering down the dark hole. Since this is an iconic scene the audience anticipate the childhood nightmare i.e. the clown. There a moment of silence which is disrupted by the loud non-diegetic sound that breaks the sudden moment when there's a unclear visual glimpse of the clown. It sends Georgie to back off from the drain then a quick black screen to bring includes text that indicates that it's based on Stephen King's "Terrifying Novel". A low angle establishing shot that brings back the equilibrium to the narrative. There's a medium shot of children on bikes riding through the neighbourhood which shows a distinct mood from the opening of the trailer however there is tense music fading in.  

A close up shot of a warning sign from the police department, it stresses the importance of the 7pm curfew specifically for children due to multiple children going missing in Derry. There's a panning shot of a missing child poster being put up on the street. Then the sudden non-diegetic music gives it a dramatic ambiance. An eerie medium shot of a child turning and spotting the iconic red balloon that connotes danger and threat in this context since it relates to the clown i.e. villain. This scene specifically highlights that the adults aren't disturbed by the balloon which doesn't belong there, suggesting that only the children are able to see it since it's their fear.    

The long shot denotes that a group of children approach the sewerage area that indicates the main climax of the narrative because they are going beyond to confront the mystery underneath the sewers. The low-key lighting makes their surrounding unpredictable as the clown could be lurking around. A medium shot shows the boys in a safety zone but they imply they saw the appearance of the clown resulting to their worried expression. There is a flashback of an over the should medium shot of an abandoned house which is accompanied by a creepy non-diegetic noise that builds up the tension. 

A medium shot shows the boys gathering around as they watch and examine a map of their area Derry. Bill's dialogue says that "it's all connected by the sewers, that's where IT lives" causing Eddie to reach for his inhaler as he panics due to nervousness. Suddenly the slideshow of the picture begins to move on its own, leading to a specific person that results to being the clown. The diegetic sound of the projector flipping is accompanied by the terrifying music to create Goosebumps.  

Multiple running montage shots that creates tension as he boy is being chased by the clown but his appearance isn't clearly seen yet. Then it switches to another boy that spots the red balloon then a low angle shows a hand in the foreground that’s approaching the boys who are huddled in one corner as he advances forward. There various shot of the clown playing with the children's inner fear as he transforms into them. Then the caption "what are you afraid of" flashes out to imply that the clown interfere and plays with the victim's mind in order to make them fear reality. A quick shot od the clown appears hiding behind the balloon to keep his full identity a secret to intrigue the audience. Then a glimpse of Georgie ghost that appears to haunt Bill creating fear within him. Then a sinister image of the clown appears peeking from the flooded basement floor then the clown explodes towards Bill with a creepy facial motion. This is a convention of a horror film as they try to surprise the audience when they least expect it. Finally the trailer ends with the credit title of the film's screenplay, the text stands out from the black background.