The trailer begins with panning establishing shot of a neighborhood, which then transitions to shot of a house. Dialogue “my miracle was living next door to Margo Roth Spiegelman”. This suggests the narrative consists of a coming of age story from the male protagonist perspective about his crush.
Equilibrium begins with a voiceover of the male protagonist describing Margo Roth Spiegelman childhood best friend- “she was arguably the most gorgeous creature God had ever created.” The dialogue is accompanied by non-diegetic piano music and slow-motion editing of the female protagonist to highlight her beauty and his sincerity.
The long shot shows protagonist and two other male characters walking down the corridor, establishing the High school setting. The Protagonist looks at Margo longingly as he passes her; his facial expression suggests he is lovesick. However, Margo doesn’t notice him indicating to the audience its one-sided love. This appeals to the target audience teenagers/young adults who have likely experienced puppy love.
Upbeat music indicts transition to disruption stage in the narrative. Caption “based on the best-selling novel” appeals to fans of the book therefore attracting a wider audience.
Margo seeks the male protagonist help to get revenge on her cheating ex-boyfriend, which could lead to the characters building a relationship. The protagonist subverts to the stereotypical preppy and naïve popular girl instead she is adventure “your heart should feel like that all the time”. The camera then cuts to a long shot of Margo house, vanishing sound effect inducts that she has gone missing, perhaps ran away.
The recognition stage in the narrative is shown when the male protagonist finds clues that suggest Margo wants to be found by him. The non-diegetic music changes from smooth instrumental to fast tempo and upbeat. This indicts the protagonist and his friends are going ahead with their plans to find Margo. It also suggests to the audience that male protagonist may have a chance of starting a romantic relationship with Marg. Therefore appealing to the female audience who are stereotypically into romance. Montage of clips shows male protagonist is demined to find Margo and confess his love “what can I say I am on a mission”.
Additionally, other than love friendships is also a key element to the film, due to the target audience being teenagers. Usually, friends/peers become more influential than parents around the teenage years.
The trailer ends with the dialogue “my miracle is Margo Roth Spiegelman. Additionally, the title, release date and social media sites where audience can share and gain more information about the film.
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