We conducted research on our target audience by having them fill out a questionnaire. The feedback we received will help us make an effective trailer that appeals to the target audience.
100% of the participants that completed our questionnaire were between the ages of 16-20. The result of this question helps us choose the appropriate age rating for our trailer combined with the certificate research. This is important in order to make sure the content in our trailer is suitable for the age group.
The participant’s results show the genre drama appeals more to the female audience 80% the men 20%. From this result, we are able to see what gender our trailer is likely to attract.
80% of the participants said they enjoy watching drama whereas 20% disagreed. The feedback assures us we have a large audience that our trailer will appeal to.
Majority of the participants said they watch drama trailers monthly 67%, 22% said daily and 11% said never. This gives us an insight into how popular the genre is and often people look at the trailer for drama.
Most popular sub genre for drama was mental illness 42%. The results of this question reassures our decisions in picking the sub genre; informs us there are individuals that have an interest in it. Second most popular sub genre was Youth rebellion with 34%. The feedback we received is useful as we can include aspects of the two most popular sub genres to make an effective trailer.
90% said a trailer was the most effective way to promote a film, which was expected because the audience needs to get an insight before watching the film. This shows the importance a trailer, as the audience base the film on it therefore needs to be good.
100% said they are more likely to watch a film if they enjoy the trailer this also signifies the importance of a film trailer, more people are likely to watch the trailer is effective and captivating.
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