Evaluation:Brand Identify

How have you established a brand identity?

Brand identity is the collection of all brand components that a company creates to portray the right image of itself to the consumers, which is achieved through elements such as title, fonts, logos, slogan, text etc. These are important in the advertisement, as it builds expectations for the product as well as, getting the audience to recognise and become familiar with it. Traditionally, in films brand identity is established within their trailer, ancillary text (poster and magazine) and merchandise. They may use the same colour scheme, text, and subjects (characters) across the different products, which audience associate it with the film.We wanted to create a brand identity that was original, strong and successful for our A2 project, I feel we were able to achieve this -resulting in an effective film campaign consisting of clear genre indicators and storyline, actors, colour, design, and font.

                                         

We utilised the female protagonist consistently within our trailer (narrative is about her journey) and ancillary text (she is featured in both magazine and poster). The images used for our ancillary text were slightly different but edited in the same way. This helps lure the audience in, as she is apparent throughout the campaign.Furthermore, we adhered to the technique of keeping the colour scheme the same across the different media texts. In our trailer colours black, white, grey with the hint of blue/purple tint is prevalent, which acts as a genre indicator for drama because they connote depression and sadness. In our ancillary text, we incorporated these colours to make our film campaign recognisable. To further strengthen our brand identity “ONE DAY”- the title of our film is prominent in every media text.  This makes it an apparent and a key feature in the commercialisation of the film. Although the font style and size for the title differed, we applied a smear effect, which worked well with white font to give it a dreamy/halo effect. It makes our title seem icon due to its unique style, which makes it easy for the target audience to distinguish to build a quicker brand identity. In addition, our film poster, magazine, and trailer all combine effectively to indicate the main themes of our film and shows it’s apart of the same promotional package. This is because they all provide hints about the narrative in a similar way e.g. film poster- Tagline “ wake up every day with regrets”, magazine- relevant articles such as talks about depression and the trailer which brings all of these aspects together in one format.