Evaluation :Codes and Conventions

How has you established genre across the three products? 

The genre of our film trailer is Drama following the journey of Belle after the tragic loss of her best friend Layla. Like most drama films our storyline focuses on the vulnerable protagonist facing difficult circumstances and dealing with the gritty bleak side of life. It’s conventional in drama to exhibit real-life situations and settings, therefore, to conform to the genre we included conventional locations such as the park, home, and café. These settings are the most suitable in portraying a realistic representation of teenagers, as they are places they are likely to hang out with friends or alone. Furthermore, through the use of Mise-en-scene, we have applied the generic conventions of drama in our trailer. Props that were featured in our production were everyday life objects and characters costumes are causal and natural tone e.g. hoodies and jumpers. The use dull lighting and low – key lighting helps create an unsteady atmosphere, which conforms to the genre.  

My ancillary consisted of two products a film poster and magazine front cover.The main image on our film poster is the protagonist. We kept the poster very minimalistic only inducing the title, release date, tagline and production credits so audience focus on the character. After analysing a number of drama film posters this was conventional the trend that followed. In addition, there are many genre indicators in our poster. The protagonist is giving direct mode of address this is effective because it forms a personal connection with the target audience capturing their attention. Her facial expression suggests sadness and through her eyes audience can see the sorrow. This conforms to drama because the characters are dealing with emotional issues and dilemma. The greyish and black background on the poster also implies the genre, as the colours connote death, loss, and depression. To show the audience Belle lacks confidence and suffers with from mental illness hair covers half the face.    

For our magazine, we again used our main protagonist to stay conventional with other film magazine covers.  The main character in the magazine is using direct mode address, which is captivating as it makes the audience subconsciously want to buy it. Direct mode of address is a conventional feature in most modern magazines. In addition, to indicate the genre of our film we featured articles about depression and exclusive interviews/information about “One Day”-This a unique selling point.